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Data Privacy policy social media

 

The privacy policy on this subpage applies to Minimax accounts on the following social networks:


1. Data privacy policy: Minimax on social media

This privacy policy supplements our general website privacy policy (https://www.minimax.com/de/en/other/datenschutzerklarung/ ) for our presence on social networks. Please also note the information provided there, in particular regarding the controller and data protection officer.

a) Data processing by social media platforms in general

We operate publicly accessible company profiles on social media platforms in order to provide information about our news, events and products as well as insights into our company. The social media platforms also enable us to contact you as a user/visitor. You can find out on which platforms we operate a company profile in section 9 f) below.

Social media platforms such as Facebook, Twitter etc. can generally analyse your user behaviour comprehensively when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). Visiting our social media sites results in numerous data protection-relevant processing operations. Some social media platforms can provide us with anonymised statistics and insights about interactions with our posts, among other things. From this information, we may be able to recognise whether our website has been reached by users/visitors from the respective platform via our company profile and, among other things, the age/gender groups (the latter only for logged-in users). We have no influence on the data transmitted to us and cannot stop this procedure on the part of the social media platforms. We use the data transmitted to us in order to optimise our posts and our presence and to be able to design them in accordance with the interests of our website visitors.

The social media platforms store cookies on your end device or record your IP address. This serves to evaluate the data of the visit to the social media platform and our company profile for statistical and market research purposes and can help to optimise future advertising measures on the part of the social media platforms. It is possible that the social media platforms themselves may use the data collected about the user behaviour of users/visitors to display personalised advertising, which can be displayed on all devices on which you are/were logged in.

If you are logged in to a social media platform when you visit our company profile, the data from your visit to our company profile may be assigned to your account and linked to the data in this account. We would like to point out that it is possible that social media platforms may collect your data even if you do not have an account.

Depending on the platform, further processing operations may be carried out. For further details, please refer to the terms of use and data protection notices of the respective social media platforms.

b) Legal basis

Insofar as we are (co-)responsible for data processing, we have a legitimate interest in operating the company profile and processing your data in order to be able to design and implement the contemporary possibilities of information and communication accordingly. The legal basis in this case is Art. 6 para. 1 lit. f GDPR.

If you contact us via the message function or via the e-mail address stored in our company profile, we will store your user profile ID or e-mail address as well as other data provided by you. The legal basis for the processing is Art. 6 para. 1 lit. b GDPR, insofar as the contact is about initiating a contract or contract-related topics. We also have a legitimate interest in processing your data in order to be able to respond to your enquiry, Art. 6 para. 1 lit. f GDPR.

c) Person responsible

In principle, the respective provider of the platform concerned is responsible for data processing via the social media platforms. We are responsible for the handling of messages and posts that are sent to us.

In exceptional cases, there is joint responsibility between us and the social media platform - when this is the case is explained in more detail below.

d) Storage period

The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected and the deletion does not conflict with any statutory or contractual archiving obligations. If you contact us via the message function or the e-mail address stored in the company profile, the conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

You can cancel the connection to our company profile and the associated processing of your data by clicking on the respective "Unsubscribe" buttons and removing the "Follow" button (or "I no longer like this page").

e) Type of data

We may process inventory data of your social media account with the social media platform (e.g. first and last name, address, e-mail address, telephone number, gender, age, date of birth), usage data (e.g. websites visited, interest in content) and content data (e.g. photos, videos, text entries).

f) Company profiles on social media platforms in detail

We operate company profiles on the following social media platforms.

aa)  Facebook

We operate a company profile on Facebook. The data controller for this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. For people living in the USA or Canada, it is Meta Platforms, Inc. 1601 Willow Rd. Menlo Park, CA 94025 ("Facebook").

Facebook may share your information internally, within the Facebook group of companies (transfer to Facebook in the USA) or with third parties. Information collected in the EEA may be transferred to countries outside the EEA for the purposes described in this privacy policy, for example. According to Facebook's own information, standard contractual clauses approved by the European Commission are used, other measures are taken in accordance with EU law and your consent is obtained to legitimise data transfers from the EEA to the USA and other countries.

The type, scope and purpose of the collection and processing of data by Facebook as well as the rights and setting options for protecting the privacy of the user can be found in Facebook's data protection information (https://www.facebook.com/about/privacy).

Shared responsibility with Facebook:

As part of the operation of our Facebook fan page, there is joint responsibility with Facebook for a certain sub-area in accordance with Art. 26 GDPR. These are the so-called "Page Insights", which show us anonymised usage statistics for our fan page. The statistics are compiled using certain events that are logged by the Facebook servers when people interact with pages and the content associated with them. Such events consist of different data points, which, depending on the event in question, include the following, for example:

An action. This includes, for example, the following actions:


  • View a page, a post, a video, a story or other content associated with a page
  • Interact with a story
  • Subscribe or unsubscribe from a page
  • Mark a page or a post with "I like" or "I no longer like"
  • Recommend a page in a post or comment
  • Comment on, share or react to a page post (including the type of reaction)
  • Hide a page post or report it as spam
  • Move the mouse over a link to a page or the name or profile picture of a page to see a preview of the page content
  • Click on the website, telephone number, "Plan route" button or another button on a page
  • See the event of a page, react to an event (including the type of reaction), click on a link for event tickets
  • Start a Messenger conversation with the page
  • View or click on articles in a page shop



Information about the action, the person who carried out the action and the browser/app used for it. These are for example:

  • Date and time of the action
  • Country/city (estimated based on the IP address or imported from the user profile for logged-in users)
  • Language code (from the HTTP header of the browser and/or the language setting)
  • Age/gender group (from the user profile, only for logged-in users)
  • Previously visited websites (from the HTTP header of the browser)
  • Whether the action was performed on a computer or on a mobile device (from the browser user agent or from app attributes)
  • Facebook user ID (only for logged-in users)


We have no influence on the generation and presentation of statistical data. As the fan page operator, we have no access to the personal data that is processed in the context of events, but only to the summarised (anonymised) statistics. We can access an overview of the feedback on the fan page with information on:

  • Subscribers (total number of page subscribers for each individual day; net subscribers: Number of new subscribers after deduction of removed subscriptions; origin of subscribers);
  • "Likes" (total number of "likes" for the page for each individual day; number of new "likes" after deduction of removed "likes"; location where the "likes" for the page were made);
  • Reach (post reach; "likes", comments and shared content; hidden posts, reported as spam, "no more likes"; total reach);
  • Visits (page and tab views; external links);
  • posts (when fans of the page are online; success of post types; most popular posts from pages we keep an eye on, for each individual post: reach, post clicks, reactions, comments and shared content, fade-outs, interaction rate);
  • Video (video views; 30-second views; top videos) and
  • people (gender, age, place of residence and language of fans, subscribers, people reached and people interacting). 


We have concluded a joint controllership agreement with Facebook in accordance with Art. 26 (2) GDPR.

You can view the main content of this agreement here: https://www.facebook.com/legal/terms/information_about_page_insights_data.

You can view the terms of the agreement here: https://de-de.facebook.com/legal/terms/page_controller_addendum.

Under the agreement, Facebook is responsible for providing you with information about the processing for "Page Insights" and enabling you to exercise your data subject rights under the GDPR. You have the right of access, rectification, portability and erasure of your data as well as the right to object to the processing of your data and to restrict processing. You can find out more about these rights in the Facebook settings. You can also contact Facebook's data protection officer at the Facebook address above or via the following contact form https://www.facebook.com/help/contact/540977946302970


bb) YouTube

We have a profile on YouTube. The controller under data protection law is Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, ("YouTube"). For persons living in the USA or Canada, it is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. According to YouTube and Google, the data collected is also transferred to the USA and other third countries. YouTube and Google also use analysis tools (including Google Analytics).

According to YouTube and Google, Google uses legal frameworks and other measures to guarantee an appropriate level of data protection.

If you wish to deactivate advertising cookies from YouTube or Google, please use the following link: https://adssettings.google.com/.

For details on how they handle your personal data, please refer to YouTube's privacy policy: https://support.google.com/youtube/answer/7585465?hl=en.

cc) Instagram

We operate a company profile on Instagram. The controller under data protection law is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Instagram"). The comments on Facebook also apply here accordingly (see above). However, there is no joint responsibility between Instagram and us.

You can see exactly which data is transmitted to us by Instagram here: https://help.instagram.com/788388387972460.

The type, scope and purpose of the collection and processing of data by Instagram, as well as the rights and setting options for protecting the user's privacy, can be found here: https://help.instagram.com/196883487377501?ref=dp.

dd) LinkedIn

We operate a company profile on LinkedIn. The data controller under data protection law is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. For persons living in the USA or Canada, it is LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale, CA 94085 USA ("LinkedIn"). According to LinkedIn, the data collected is also transferred to the USA and other third countries. LinkedIn uses advertising cookies. LinkedIn itself also uses analysis tools from other companies, including Google Analytics.

According to LinkedIn's own information, LinkedIn uses standard contractual clauses approved by the European Commission and takes other measures under EU law to legitimise data transfers from the EEA to the USA and other countries.

Details can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.

Shared responsibility

As part of the operation of our LinkedIn page, there is joint responsibility with LinkedIn for a certain sub-area in accordance with Art. 26 GDPR. This concerns the so-called "Insights", which show us anonymised usage statistics for our LinkedIn page.

We have no influence on the generation and presentation of statistical data. As the site operator, we have no access to the personal data that is processed, only to the aggregated (anonymised) statistics. We can call up an overview of the feedback on the fan page with information on:

  • Followers (total number of page subscribers for each individual day; net subscribers: Number of new subscribers; Demographics of subscribers);
  • Visitors;
  • Reach, so-called "updates" (impressions; clicks; reactions; comments; shared content; engagement rate).

 

The data can also be exported from LinkedIn.

We have concluded a joint controllership agreement with LinkedIn in accordance with Art. 26 (2) GDPR.

You can view the terms of the agreement here: https://legal.linkedin.com/pages-joint-controller-addendum.

The agreement we have concluded with LinkedIn stipulates that LinkedIn is responsible for fulfilling the obligations under Articles 12-22 and Articles 32-34 of the GDPR. LinkedIn is therefore responsible for the fulfilment of data subjects' rights. Among other things, LinkedIn will ensure that users are informed about the data processed and guarantee users' rights of access and erasure. You can assert your data subject rights against LinkedIn or inform us. We will forward your request to LinkedIn.

Under the agreement, LinkedIn is responsible for providing you with information about the processing for "Insights" and enabling you to exercise your data subject rights under the GDPR. You have the right of access, rectification, portability and erasure of your data as well as the right to object to the processing of your data and to restrict processing.


ee)  Xing

We operate a company profile on XING. The data controller under data protection law is New Work SEA, Am Strandkai 1, 20457 Hamburg, Germany ("XING"). Xing's data protection officer can be contacted at the following address New Work SE, Anja Engler, Dammtorstraße 30, 20354 Hamburg, Germany, e-mail: Datenschutzbeauftragter@xing.com.

According to XING, the data collected is also transferred to third countries. XING uses advertising cookies. XING also uses analysis tools from other companies, including Google Analytics.

According to XING's own information, XING may also transfer data to countries outside the European Union (EU) or the European Economic Area (EEA). Xing clarifies this in section 5 under the heading "Third countries" of its privacy policy.  In the case of data transfers to the USA or other third countries, Xing relies on exemptions in accordance with Art. 49 GDPR or uses standard contractual clauses approved by the European Commission.

Details can be found in XING's privacy policy: https://privacy.xing.com/en/privacy-policy.

We have compiled some helpful information for you below (some of the links only work if you are logged into your Xing account):

ff)    Kununu

We operate a company profile on Kununu. Kununu is a service of New Work SEA, Am Strandkai 1, 20457 Hamburg, Germany ("XING"). For this reason, the information on XING (see above) applies accordingly.